📊Analytics Kit

Learn about the Analytics Kit for the HMS Unity Plugin and how it helps you track and analyze user behavior in your mobile games and apps.

About the Service

Last updated: 2022-06-02

Analytics Kit is a one-stop user behavior analysis platform for products such as mobile apps, web apps, quick apps, quick games, and mini-programs. It offers scenario-specific data collection, management, analysis, and usage, helping enterprises achieve effective user acquisition, product optimization, precise operations, and business growth.

It is a one-stop digital, intelligent data analysis platform tailored to meet the needs of enterprises' cross-departmental and cross-role personnel.

Based on the user events and user attributes automatically collected by the Analytics SDK, as well as the reported user behavior data, Analytics Kit can automatically generate data dashboards and analysis reports on user retention, users, user behavior, user lifecycle, app versions, and crashes. In addition, it supports multi-dimensional drill-down analysis and comparison, satisfying data analysis requirements of different roles, such as the marketing personnel, product managers, activity operations personnel, user experience management personnel, and technical developers, as well as driving intelligent business analysis and decision-making.

Supported Devices

Device Type	OS Version	HMS Core (APK) Version
Huawei phone and tablet	EMUI 3.0 or later	The basic functions of Analytics Kit are usable even if HMS Core (APK) is not installed on devices where your app is running. Analytics Kit will not prompt users to install HMS Core (APK).
Non-Huawei phone and tablet	Android 4.3 or later	The basic functions of Analytics Kit are usable even if HMS Core (APK) is not installed on devices where your app is running. Analytics Kit will not prompt users to install HMS Core (APK).

NOTE

• Generally, Huawei devices are shipped with HMS Core (APK) pre-installed. For earlier Huawei devices shipped without HMS Core (APK) pre-installed and third-party devices, which include but are not limited to OPPO, vivo, Xiaomi, Samsung, and OnePlus, the following events cannot be automatically collected:

  • UNINSTALLAPP: app uninstallation

  • CLEARDATA: data clearing

  • CLEARCACHE: cache clearing (EMUI 10.1 or later)

  • INAPPPURCHASE: in-app purchase

  • REQUESTAD: ad request

  • DISPLAYAD: ad display

  • CLICKAD: ad tapping

  • OBTAINADAWARD: ad award claiming

  • SIGNIN: sign-in

  • SIGNOUT: sign-out

Restrictions

• Number of events:

  A maximum of 500 events are supported.

• Number of event parameters:

  You can register a maximum of 25 parameters for each event, and a maximum of 500 event parameters for each project.

Highlights

One-Stop Operations Tool

Application Scenarios

Comprehensive Ecosystem